A good update on the latest trends in the area of mobility!

posted Mar 26, 2015, 2:05 PM by Niels Jensen   [ updated Mar 27, 2015, 2:41 PM ]
...and how to secure your mobile devices and your mobile communication.
Today Safepark attended the annual iDC Mobility Conference in Copenhagen. The venue for this years conference was the newly renovated Hotel d'Angleterre at Kongens Nytorv in the center of Copenhagen. IDC Conference - at least here in Denmark - follow a rather fixed format. During the morning there are 6 presentation with network opportunities in between. After lunch we break into smaller groups to hear a somewhat longer presentation, and after another networking opportunity the day is rounded off by a number of case studies.
Jason Anderson, the head of research and consulting at IDC Nordic, started the day with a talk titled "Mobile first Strategies in the Nordics", and one of his messages was, that without Internet of Things companies really don't know how customers are using their products. In the world of Internet of Things companies can not only alert the customer about her new purchase needing service, but they will also have the opportunity to interact with the customer if e.g a new bicycle is standing unused for a number of weeks. Maybe the purchase was a mistake? Maybe something else happened? This post purchase interaction between supplier and customer has the potential to create a much better customer experience than today, where also the company can do is follow what is being said about it on the social media. Jason also presented the IDC maturity model: Ad-hoc, Opportunistic, Repeatable, Managed and Optimized. I think IDC applies this model to all areas of IT.
Dell had sent the president of their 2 B$ software business to Copenhagen to talk about "Connect your workforce - for better productivity and performance". The message properly should have been, that with mobile connection to every employee one get better productivity and performance. But I missed all that, because during his presentation John Swainson said: "Dell sells stuff!", and immediately thought: "Anybody can sell stuff!". However, after the presentation I had a look at some of the sleek new products, which Dell had on display.
Before lunch there were also presentation form Check Point, Telenor, Citrix and CA. You may ask, who is CA? They are the former Computer Associates. After lunch I had the opportunity to hear more about what CA is doing from Flemming Steensgaard - a long time Novell employee - in a presentation titled "The user's premises, your strategy - or your problem" in which he among many other things talked about how an API could be turned into a business opportunity. Steensgaard sent the clear message, that from a security point of view there is really no difference between the smartphone, the tablet and the laptop.
As usual Flemming Steensgaard gave an information filled and funny talk. During the talk he also revealed his respect for the IT department and their work, and gave hints on how to work with them.
After the last networking opportunity we heard 3 case studies. The first was Danske Bank's very successful MobilePay app, which has 2 million users in country with less than 6 million persons including babies, children and grandparents. It is easy to use and quick to set up, and gives the user the experience of handing over cash. Their traffic peak on Friday and Saturday evenings. The second case study was a rather boring presentation about mobility at the Danish State Railways - DSB. The day ended with the case about e-boks - a document and secure communications solution, which every Dane is forced to use, and how they have changed to a mobile first strategy over the past two years, and even used a community code camp to create a prototype of a Windows Phone app for e-boks.
So at the end of the day I need to find about more about CA's API approach, and I look forward to new mobile apps from e-boks at the end of the year. And maybe I should give Check Point's Capsule another try.