A closer look at DX

posted Jan 28, 2016, 12:25 PM by Niels Jensen   [ updated Jan 28, 2016, 12:30 PM ]
Yesterday Safepark participated in IDC's Conference Digital Transformation (DX) in Copenhagen. The venue was the fantastic new conference hall at the IDA Meeting Center on the Copenhagen Harbourfront. The recently renovated facility featured a widescreen with ambilight all the way around the screen, which made it much easier to look at slide during a full conference day.

The IDC conference host was Trine Brøve, who did a wonderful job dealing with speaker being sick or sending a replacement. The days first speaker was IDC's own Frank Gens on the topic "Flipping the Switch: Leading the 3rd Platform and Digital Transformation to Scale". The key message in our view was, that DX must be CEO-led. The implications of this is, that responsibility for much of the spending in IT moves from the CIO to the CEO, and become more line of business focused.

The traditional introductory IDC presentaton was followed by T-Systems "Digital Transformation - attack your brand and business model" in which the two German gentlemen presented highlights from their involvement in customer projects. The most spectacular in our view was a project for Deutsche Band to predict the likelihood, that a given locomotive would fail, i.e. stop, unexpectedly within the next 5 days with a confidence of 85%. 

After a coffeebreak Jesper Schleimann from SAP took over with "Simplifying Digital Transformation - Make your business Digital - make Digital your business". Jesper told us about an app for customers of a particular shoe store, which offered special deals to their customers, when they entered a competitors store. The app started with an offer of 100% discount on their next pair of shoes, and then started a counter reducing the discount by 1% for each second elapsed, until the customer reached their store. The luckiest customer during the campaign got a rebate of 89%. He also told us, that Harley Davidson had completely changed to make to order production. The time from customer finish a personalized design on the HD website until the motorcycle is finished has been reduced to just 6 hours. Jesper Schleimann further predicted, that the focus on big data would likely change to a focus on latest data, which demands here and now reaction. This raises the question of the reliability of data from IoT devices.

The last speaker before the lunch break was Adam Baker from CA. He has recently moved from Sydney to Denmark with his Danish wife and 3 children, and started with some of digital challenges facing newcomers to our beautiful country, such as our NemID or the need for a local bank account. He experience with Danske Bank had turned him into a negative customers, because of differences in functionality between their Danish and English online banking facility. The title of his formal presentation was "The Digital Disruptors", during which we learned the new word: ideation.

We had looked forward to hearing Jesper Ritsmer Stormholt from Google about "Digital Transformation as a constant driving force". Unfortunately he was sick. So my story about improvements in the Microsoft Word to Google Docs transformation during the fall of 2015 is coming here. In late September I received several chapters of my sons Ph.D.-thesis as Microsoft Word documents. Some with many illustrations. I immediately converted the documents to Google Docs. Unfortunately many of the illustrations were not correctly converted. However, we could still comment on the text and share these comments. Two months later I received the last chapters of the thesis, and when these were converted to Google Docs all illustrations were converted too. So I converted the first chapters again, and their illustrations were also converted. I think this an indication of the improvements, which are kicked-off when a process somehow fails.

After the lunch break followed a talk from the Danish government department responsible for digitalization of public services, such as letters to citizens and the needed infrastructure, and a panel debate. This was followed by two customer stories.One by Torben Ruberg from Falck on "New possibilities and business models with Digital Transformation", and by a representative of Saxo Bank on "Being a positive driver of disruption - not only a survivor". During which we learned that Saxo Bank provide their trading platform free of charge to users, but naturally hope to created revenue from the transactions their users are executing. The value of the daily transactions handled by Saxo Bank is above 100 Billion dollars.

Conclusion: We learned most from mornings presentations, and would properly have lived fine without knowing about the ones after lunch. So not the best IDC event we have attended.